Your UX portfolio is why you're ghosted.
RoastMyFolio is an AI-powered portfolio review service that simulates a grumpy Design Director's feedback. Recruiters spend only 6 seconds on your portfolio - our AI identifies exactly why you're not getting interviews.
How It Works
The 6-Second Audit
We analyze your "above the fold" content. If we can't tell what you do in 6 seconds, you're failed. Instantly.
Red Flag Detection
From generic "I love coffee" intros to meaningless skill bars. We hunt down every junior cliché that kills your credibility.
Competitive Benchmarking
See how your work stacks up against the talent pool applying to Stripe, Airbnb, and Apple.
What Designers Are Saying
"The feedback was brutal but exactly what I needed. Fixed the red flags and landed 3 interviews in 2 weeks."
"Finally got honest feedback instead of 'looks good!' The competitive benchmarking showed me where I was actually falling short."
"Humbling experience. Removed all the coffee cup photos and generic skill bars. Got my first senior role offer a month later."
Portfolio Tips & Guides
Learn how to fix the red flags that keep you from getting interviews
Frequently Asked Questions
How does RoastMyFolio work?
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Our AI analyzes your portfolio like a grumpy Design Director would - focusing on the first 6 seconds, identifying red flags, and comparing your work to industry standards at top companies like Stripe and Airbnb.
Is RoastMyFolio free?
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Join our waitlist to get early access to free portfolio reviews when we launch. Premium features will be available for advanced feedback.
What are the portfolio red flags RoastMyFolio identifies?
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RoastMyFolio identifies the specific red flags that cause recruiters to ghost you: the 5 Silent Killers (generic personas, Double Diamond shrine, cookie-cutter aesthetics, unsolicited redesigns, UI without ROI), above-the-fold content issues, bootcamp clichés, and AI-generated copy patterns. You'll get brutally honest feedback on which junior designer mistakes are in your portfolio and how your work compares to designers at top companies like Stripe and Airbnb.
How long does a review take?
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Our AI completes the initial 6-second audit instantly, then provides detailed feedback on red flags and competitive positioning within minutes.
What are the 5 'Silent Killers' that cause instant portfolio rejection?
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The 5 Silent Killers are portfolio patterns that trigger instant rejection but recruiters never tell you about: (1) Generic "Double Diamond" process narratives, (2) Generic personas like "Sarah, 24, loves coffee", (3) Cookie-cutter aesthetics (Linear/Material Design templates), (4) Unsolicited redesigns of apps like Spotify without real constraints, and (5) Beautiful UI without business metrics or ROI. RoastMyFolio identifies which Silent Killers are in your portfolio and shows you how to fix them.
How do I avoid looking like a bootcamp graduate in my portfolio?
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Bootcamp portfolios have telltale signs: identical structure (Discover → Define → Develop → Deliver), generic personas ("Sarah, 24, loves coffee"), unsolicited redesigns (Spotify, Instagram), no mention of constraints or failures, and phrases like "passionate about delightful experiences." If you check 3+ of these, you look bootcamp-trained instead of battle-tested. RoastMyFolio compares your portfolio to real designers at Stripe, Airbnb, and Apple to show you where you blend in instead of stand out.
Should I include unsolicited redesigns (like Spotify or Instagram) in my portfolio?
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No. Redesigning billion-dollar apps without knowing their technical constraints or business goals signals you don't understand how product teams work. Spotify's UI exists because of A/B testing, legacy code, licensing deals, and metrics you can't see. Recruiters prefer a messy redesign of a local non-profit's website over a "perfect" Spotify clone—at least the non-profit shows real constraints. Show projects with actual limitations, trade-offs, and business context.
How important is it to show business metrics and ROI in my case studies?
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Extremely important. Beautiful screens without business metrics are a major red flag in 2025. Recruiters aren't hiring pixel-pushers—they're hiring product partners who understand design serves business goals. Every case study should answer: "What changed?" (Did conversion increase? Did support tickets decrease? Did user retention improve?) If you can't measure impact, you can't justify your salary. RoastMyFolio identifies where you're missing ROI data and suggests what metrics to include.
Why do generic personas ('Sarah, 24, loves coffee') hurt my portfolio?
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Generic personas provide zero value because they don't show how user data influenced specific UI decisions. Recruiters reject portfolios with superficial empathy maps that feel like decoration. Instead, show: Did "Sarah's" behavior in user testing make you change the checkout flow? Did her feedback data convince engineering to prioritize a feature? If not, she's useless. Real personas tie directly to product decisions and design changes.
Is the 'Double Diamond' process narrative bad for portfolios?
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It's not bad—it's just invisible. Every portfolio says "I discovered, I defined, I developed, I delivered." Recruiters skip this section entirely because it feels like a template. Instead of perfect process narratives, show the messy middle: failed iterations, constraints that forced compromises, what went WRONG. Perfect process signals you've never shipped anything real. RoastMyFolio flags when your process section is generic and suggests how to make it specific to your project.
What does 'above the fold' mean for portfolios, and why does it matter?
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Above the fold refers to what's visible without scrolling—the first screen recruiters see. Recruiters spend an average of 8.2 seconds reviewing portfolios, so if your best work isn't immediately visible, they'll never scroll to find it. Many designers bury their high-fidelity UI below lengthy process documentation. RoastMyFolio simulates that brutal 6-second first impression and tells you if your above-the-fold content passes the test.
How does RoastMyFolio compare to other portfolio review services?
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Most portfolio review services focus on aesthetics and usability. RoastMyFolio is the only tool that simulates the 6-second recruiter audit and identifies the specific Silent Killers causing instant rejection. We compare your work to real portfolios from designers at Stripe, Airbnb, and Apple—not just generic best practices. Our AI is trained on recruiter behavior patterns from 2024-2025 hiring data, not outdated bootcamp standards.
Does RoastMyFolio review resumes, or just portfolios?
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Currently, RoastMyFolio focuses exclusively on design portfolio review—identifying the Silent Killers that cause instant rejection. However, your resume and portfolio work together in the job search. A strong portfolio can't overcome a weak resume, and vice versa. We're exploring resume review features for 2025. Join the waitlist to be first to know when resume audits launch.